02

The Stage 8 Trap

Why success becomes a prison (Kodak, Nokia, Blockbuster)

Why Success Becomes the Prison

TL;DR - What you'll learn: How optimization becomes entrapment at Stage 8 across companies, careers, and relationships. Key takeaways: Stage 8 is stable via self-perpetuation; without an external mechanism, systems cannot exit the loop.


So I had this model. Nine stages. Stage 8 as the false cycle where you think you're evolving but you're actually stuck.

The model sat in my head for weeks. Clicking around. Incomplete.

But then I started seeing Stage 8 everywhere.

Once you see it, you can't unsee it.


The Companies That Couldn't Change

Kodak.

They invented the digital camera in 1975. They invented it.

But they were making billions on film. Film sales were their Stage 8: perfect recurring revenue, optimized supply chain, dominant market position.

So they buried the digital camera. Kept optimizing film.

"We've always done it this way. Why change what works?"

By 2012, they filed for bankruptcy. The company that invented digital photography got destroyed by...digital photography.

Nokia.

Dominated mobile phones. 40% global market share in 2007.

They had touch screens. They had internet capability. They had everything they needed.

But their Stage 8 was physical keyboards and Symbian OS. Optimized. Reliable. "This is how phones work."

iPhone launched. Nokia executives literally laughed. "Nobody wants a phone without buttons."

By 2013, Microsoft bought them for scraps. By 2016, the Nokia brand was gone.

Blockbuster.

Netflix offered to partner with them in 2000. For $50 million.

Blockbuster said no. They had 9,000 stores. Massive infrastructure. Recurring late fees (their actual profit center).

Stage 8: Perfectly optimized retail video rental system.

"Why would people want DVDs mailed to them when they can just drive to our store?"

Blockbuster filed for bankruptcy in 2010. Netflix is worth $300 billion.


The Pattern

These weren't failures of execution. They were failures of evolution.

Each company was trapped at Stage 8:

  • Optimized operations
  • Predictable revenue
  • Market dominance
  • Efficient systems
  • And completely unable to see beyond their own recursion

They weren't getting worse. They were getting better at the thing that was killing them.

That's Stage 8. Success that becomes the trap.


It's Not Just Companies

I started seeing it everywhere else too.

Careers:

The person who makes $300K at a job they hate. Golden handcuffs.

They're not failing. They're succeeding. Promotions, bonuses, recognition.

But every Sunday night, existential dread. Every morning, heaviness.

"I've built my whole identity around this. My lifestyle depends on it. What would I even do instead?"

Stage 8. Optimized career path that crushes the soul.

Relationships:

Seven-year itch. Not a myth, a pattern.

Years 1-4: Foundation (Stages 1-4)
Years 5-7: Optimization (Stages 5-7)
Year 7+: Recursion (Stage 8)

"We're fine. Nothing's wrong. We work well together."

But the aliveness is gone. You're roommates who share a bed. Optimized domestic partnership with no growth.

Some people stay there for decades. Stage 8 comfort over Stage 9 risk.

Organizations:

"We've always done it this way."

Six most expensive words in business.

The system works. Processes are documented. Everyone knows their role. Optimized.

And completely unable to innovate. Every new idea gets crushed by "that's not how we do things here."

Stage 8. The immune system protecting the false cycle.


Why Stage 8 Feels Safe

Here's the insidious part: Stage 8 doesn't feel like a trap from inside it.

From inside, it feels like:

  • Stability
  • Mastery
  • Success
  • Efficiency
  • "Having it figured out"

You're not in crisis. You're not failing. You're just...running the same loop. Perfectly.

And because it's working (because you ARE successful by conventional metrics) there's no obvious reason to change.

The trap is disguised as victory.


Operating Pillar vs. Regular Pillar

Remember the pillars from Chapter 1? Stable rest points?

1, 2, 4, 6 were straightforward pillars. Things existing in a stable state.

But Stage 8 is different. It's a pillar, it's stable, but it's stable through self-perpetuation, not through rest.

It's not a place you arrive and chill. It's a place you arrive and get locked into motion that looks like progress but is actually recursion.

I called it an operating pillar.

Stable, yes. But the worst kind of stable. The kind that feels like movement but is actually a treadmill.


The Real Problem: No Escape Mechanism

In the base-10 model, I couldn't figure out how you GET OUT of Stage 8.

If the system is self-perpetuating (if it's optimized to continue itself) where does the change come from?

Kodak had decades to pivot. They didn't.
Nokia had the technology. They didn't use it.
Blockbuster had the opportunity. They didn't take it.

Why?

Because from inside Stage 8, you literally cannot see outside Stage 8.

The recursion IS your worldview. The loop IS your identity. The system IS reality.

You can't use Stage 8 consciousness to transcend Stage 8.

That's like asking a locked box to unlock itself from the inside.


Then Crisis Hits

Most people don't leave Stage 8 voluntarily.

They get forced out:

  • Layoff
  • Divorce
  • Health crisis
  • Market disruption
  • Bankruptcy
  • Breakdown

Stage 9 (dissolution) happens TO them, not BY them.

And when it does, they lose everything. The identity they built, the system they optimized, the life they perfected.

Back to zero. No memory. No lessons. Just collapse.

Then they rebuild (back to Stage 1) and eventually...get trapped at Stage 8 again.

The cycle repeats. Because they never developed the capacity to see it coming.


The Missing Piece

Weeks passed. The base-10 model sat in my head.

I knew Stage 8 was a trap. I knew Stage 9 was death/dissolution. I knew there had to be something beyond it.

But I couldn't figure out what.

Until something else grabbed my attention.

Two ancient symbolic systems that I'd studied for years suddenly looked different to me.

The zodiac. The Tree of Life.

I'd always seen them as interesting mystical frameworks. But this time, something clicked.

They were both cycles.

Not hierarchies. Not linear progressions. Cycles.

Which meant Stage 8 wasn't just "one stage before the end." It was the recursion trap before dissolution. The point where optimization becomes imprisonment.


Next: Chapter 3 - Ancient Symbolic Systems

(Where the zodiac and Tree of Life reveal what comes after death)